I’ll admit it: for me, the Gap exists for one reason and one reason only: each time I am required to wear a sunny, bright, and wholly uninteresting dress to a wedding, I run in on Saturday morning, buy the first sunny, bright, wholly uninteresting dress I see, wear it to the wedding, and then return it on Sunday.
I’m not sure how evil this might be on the evil-o-meter, but it makes the most sense to me - I don’t wear sunny, bright, uninteresting dresses on any other occasion and it doesn’t make sense to drop $70 each on a collection of dresses that I’ll only wear once or twice. Plus, don’t they use child labor or something?
In any case, this morning I was at the Gap buying a dress for a wedding along with a delicate and wholly uninteresting cardigan since it’s somewhat cold today. I walked in, hastily tried it on over my pants (I’m nothing but class, if you haven’t noticed) and walked my outfit over to the cashier. Usually, they don’t say anything, but this girl - she saw right through me.
“Last minute wedding outfit. Good choice. Conservative but spring-y. Nice cardigan match. This dress was also popular the day before Easter.”
It was so refreshing. I was stunned. I decided to be refreshing back.
“Yeah, now I just have to make sure to drink $120 worth of drinks at the open bar to make up for it.”
And she took it a step further!
“I recommend martinis. They’re expensive and even if you spill, you can still return the dress without anyone noticing the stains.”
I don’t know how this girl has possibly held down her job at the Gap, but I’ve never been happier about a purchase. I pray that she is also working tomorrow when I return the dress so that I can ask her if I’m fat and get a straight answer.
In fact, it made me envision a world where the customer service everywhere was just as honest - like if for once I was in a restaurant and when I asked what was good there, the waitress didn’t say, ” I think everything’s good here!”
And maybe the new Gap commercial could just come out and say it: “At the Gap, you can fill all of your one-event needs for conservative but youthful attire. Looking to buy some khakis just for the weekend because you’re meeting your boyfriend’s republican parents for the first time? Need a dress for a wedding that won’t upstage the bride and that hides your tattoo? Need the perfect business casual linen button-down for your much-dreaded company picnic? Come on down! It’s like rummaging through the closet of someone just like you, except without the offensive personality!”




6 comments
Comments feed for this article
Trackback link
http://sarahaswell.com/2008/05/03/refreshingly-honest-at-the-gap/trackback/
May 3, 2008 at 2:27 pm
Stacey
My favorite dress purchase of all time -
For a semi-formal dance in college, I visited three department stores, tried on five dresses, and purchased one all within a 30 minute time period. Of course, I shamelessly returned it (sweaty) two days later, but I’m still proud of my mad skills on that one.
Also, regarding honest service - last time we went to a bar near my office, we had the most honest waiter - he told us not to buy the blueberry ale cause the lines were beyond foul. However, they do have an unholy redeeming food - FRIED CHEESECAKE. I love food.
May 3, 2008 at 2:50 pm
Courtney
I just wear the same dress (which I bought second-hand via plans) to every wedding. But it was colder than expected at the last wedding I attended, so I did buy a Target cardigan/”shrug,” which I returned the next morning. It was black, so there were no red wine stains, even.
May 4, 2008 at 7:25 am
Rachel
Wouldn’t it save a lot of time to buy one such dress and then wear it to every such wedding for the rest of your life?
May 5, 2008 at 9:21 am
sarah
rachel - yeah, i do have one or two “wedding-wearing” dresses. i just find that there’s always some reason to need a new one - this one’s in winter, this one’s in summer, this one is super-formal, this one is super-casual, this one is on the beach, this one is at christmas. i don’t need that many dresses.
you’re right, though, i should try and have just a few staples. it ended up that i had to keep the one from this weekend - the zipper is already broken. or is that a better reason to return it?
also - there were a bunch of black dresses at this last wedding (which was very formal) - i thought this was a no-no? or is that thought out of date?
May 5, 2008 at 1:09 pm
Adrienne
I hope that girl doesn’t get fired. unless that’s what she was going for.
in high school, my friend zoe worked for the GAP briefly, and told me that each floor worker was linked into a master headphone system that was meant to be motivational. so that, as a worker was folding a pile of beige cardigans, for example, someone would be telling them how well they were doing, or encouraging them to do better, or pitting them against one another in sales contests.
when some customer eventually thanked zoe for something, every headphone set in the store said “zoe just got her first compliment!”
creepy.
May 5, 2008 at 3:19 pm
hiptocode
nice. i have never been gutsy enough to purchase and return for an event . . . but let me tell you: you’re my type of girl.